Skip to Main Content

South End Small Business Saturday

Logo for Small Business SaturdayKick off the holiday shopping season in South End on Small Business Saturday, November 30, 2019, 11:00 am – 5:00 pm, followed by the Tree Lighting at Atherton Mill at sundown.

Explore local shops, restaurants and breweries and find holiday gifts at the best holiday shopping market in the region. South End Small Business Saturday is presented by Novel Atherton.

150 local shops, 70 places to eat and drink, and free trolley rides throughout the district. Maps and free shopping totes will be up for grabs throughout the neighborhood.

Park anywhere, grab a rideshare, scootershare or ride in on the light rail: we’ve got you covered so you can leave your car and spend the day carefree. Park once (list below) and then hop on one of the free trolleys to get around the district from shop to shop.

Start your day in one of the four festival hubs:

Stop #1: New Bern Station. New this year, this festival hub will be full of great food, beverages, and places to hang out. Here you’ll find Suffolk Punch, Triple C Brewing and Eight and Sand Kitchen in addition to ample attendee parking and a few beer-complimenting pop-up shops. This stop will be activated with approximately 10 shops in a pop-up alley between Suffolk Punch and the new event space, Norfolk Hall.

Stop #2: Camden Road. This usually bustling main street of South End gets an added boost with more than 150 pop-up shops to become the best shopping street in Charlotte. This year, activities and shops will stretch from Atherton Mill to Park Avenue. Shoppers can also enjoy delicious food, hot coffee and drinks, and outstanding shopping from year-round gift destinations like Girl Tribe, 704 Shop, Candlebar and Adair Boutique.

Stop #3: Lincoln Street.On Small Business Saturday, Lincoln Street and Riva Fanoli alley in the Gold District of South End will transform into a holiday wonderland. Holiday shopping, music, photo-ops, gingerbread cookie decorating, and (if we are lucky) a special visit from a jolly, red-suited man! Find ample street parking in this area plus there is paid lot at S. Mint and Quincey.

Stop #4: Dudeapalooza. Jon Wilson, of WCCB’s Wilson’s World fame, hosts his annual Dudeapalooza pop-up on Small Business Saturday. Stop in at Alchemy at C3 Lab for gifts for the dudes in your life, supporting local businesses that make “everything but potpourri”, and the artists and artisans of the C3 Lab makerspace and creative community.

Getting Here, Parking Here

There is plentiful parking on-street and off-street throughout South End. Here are a few options:

  • Design Center parking deck at Doggett & Hawkins (paid)
  • Little Hardware parking lot at Mint & Bland (paid, $3/day)
  • Gravel lot across the street from Little Hardware at Mint & Bland (paid, $3/day, via app)
  • Gravel lot at Mint Street between Palmer and Quincy (paid, via ParkIt app)
  • Free weekend parking is available on-street throughout South End, try: Church, Summit, S Tryon, Camden, Kingston, Hawkins or Distribution streets
  • Free parking is available in the surface lots near C3 Lab (2525 Distribution St)
  • Free parking is available at the free park-and-ride lots on the light rail line at Scaleybark station, and the stations further south at Woodlawn, Tyvola, Archdale, Arrowood, Sharon Road West, and I-485 S. Ride the light rail for $2.20 per trip or $6.60 for unlimited rides on a day pass

For a true South End experience, ditch your car and use the light rail, rideshare, free trolley rides, Free Cart Ride, two wheels or your own two feet to explore the neighborhood.

Applications for Pop-Up Markets

South End Small Business Saturday is an event that celebrates the great local businesses and unique retail in South End. The event highlights retailers in South End and includes special pop-up retail events that focus on a select mix of unique local businesses.

National chains not located in South End are not eligible to participate in the South End Small Business Saturday pop-up events, nor are online and direct sales lines that are not locally produced or curated.

Interested in being a part of South End Small Business Saturday? You’ve come to the right place! Please read through the vendor deck thoroughly prior to submitting your application. Once you’ve read through that and feel ready to apply, head here to submit your application. You should hear from the Esther and Elsa team within two weeks of applying. If not, please reach out to Rashida Moore with questions.

Highlights from Small Business Saturdays Past:

Carolinas home to top cities for shopping local – CBJ Morning Buzz (2018)

Shoppers support local economy for Small Business Saturday – WSOC TV (2018)

With Over 125 Spots to Shop, South End is THE Place to Kick Off your Small Business Saturday in Charlotte – Scoop Charlotte (2018)

Historic South End celebrating Small Business Saturday – Charlotte on the Cheap (2018)

Everything  You Need To Know to Shop Small & Local in South End – Scoop Charlotte (2016)

Shop Local and Join a South End Neighborhood Tradition – Crown Town Living (2014)

Shop Micro Local – South End Blog (2014)

Small Business Saturday Returns to South End – Charlotte Observer (2014)

Get to Know the Stores in Scoop Charlotte’s South End Furniture Crawl – Scoop Charlotte (2014)

Update on the  South End Furniture Crawl on 11/29 – Scoop Charlotte (2014)