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South End Shop Small Saturday

Holiday cheer around every corner in South End.


Here's the scoop. 

Shop Small Saturday has been a South End tradition for 12 years because shopping small also means supporting a big dream.

Keep the holiday spirit going and continue to shop local all season long. Big things happen when you shop small!

Stay tuned for details on Shop Small Saturday 2025.


The Shop Small Hero Card 

The Shop Small Hero Card encourages you to spend money locally, with prizes in return. Here's how it works: 

Step 1: Pick up a Shop Small Hero Card at one of the welcome tents at Shop Small Saturday. 

Step 2: Shop 'til you drop at a vendor, and participating shops at Atherton, the Design Center, and along Camden Road. Collect a sticker for every $10 you spend.

Step 3: Once your Hero Card is full, redeem your Hero Card for a South End Tote Bag at the welcome tent. 

Check out all the places you can explore and collect stickers for your Hero Card below:


Camden Road

• 11 AM - 5 PM

• 120+ local vendors

• From Atherton to Park Ave.

• Collect your Shop Small Hero Card and Tote Bag at welcome tents

• Vendors and participating businesses will be distributing stickers for your Hero Card. Check out the vendor list here.

South End Farmers Market

  • 8 AM - 3 PM
  • 50 local vendors
  • The South End Farmers Market will also be distributing Hero Cards, stickers, and South End Tote Bags

The Design Center of the Carolinas

• 200 FREE hot chocolates from Bitty and Beau's, presented by Truliant

• Photos with Santa from 12 - 3 pm, presented by Truliant

• Plenty of festive photo ops 

• Letters to Santa 

• Snow!! 


Getting to South End

There are lots of ways to get to South End, learn how:

see the parking guide


Grab Some Grub

Hungry while at Shop Small Saturday? See what bites & brews are within walking distance of the markets:

see all south end bites and brews



There is holiday cheer around every corner of South End, learn more using the Holiday Guide.