South End Shop Small Saturday
Holiday cheer around every corner in South End.
Here's the scoop.
Shop Small Saturday has been a South End tradition for 12 years because shopping small also means supporting a big dream.
Keep the holiday spirit going and continue to shop local all season long. Big things happen when you shop small!
Stay tuned for details on Shop Small Saturday 2025.
The Shop Small Hero Card
The Shop Small Hero Card encourages you to spend money locally, with prizes in return. Here's how it works:
Step 1: Pick up a Shop Small Hero Card at one of the welcome tents at Shop Small Saturday.
Step 2: Shop 'til you drop at a vendor, and participating shops at Atherton, the Design Center, and along Camden Road. Collect a sticker for every $10 you spend.
Step 3: Once your Hero Card is full, redeem your Hero Card for a South End Tote Bag at the welcome tent.
Check out all the places you can explore and collect stickers for your Hero Card below:
Camden Road
• 11 AM - 5 PM
• 120+ local vendors
• From Atherton to Park Ave.
• Collect your Shop Small Hero Card and Tote Bag at welcome tents
• Vendors and participating businesses will be distributing stickers for your Hero Card. Check out the vendor list here.
South End Farmers Market
- 8 AM - 3 PM
- 50 local vendors
- The South End Farmers Market will also be distributing Hero Cards, stickers, and South End Tote Bags
The Design Center of the Carolinas
• 200 FREE hot chocolates from Bitty and Beau's, presented by Truliant
• Photos with Santa from 12 - 3 pm, presented by Truliant
• Plenty of festive photo ops
• Letters to Santa
• Snow!!
Getting to South End
There are lots of ways to get to South End, learn how:
- Travel by light rail. The LYNX Blue Line goes through South End. Stop at East/West Blvd. Station to be closest to Camden Road and Atherton Mill.
- Travel by bike. Rent a JoyRides e-assist bike and travel by Rail Trail.
- Travel by car. Atherton has limited free parking for customers. Street parking will be limited. Pay to park at the 100 W Worthington, Design Center, 1616 Camden garages close to Camden Road, or the RailYard garage at The Winnifred.
Grab Some Grub
Hungry while at Shop Small Saturday? See what bites & brews are within walking distance of the markets:
- If you're craving coffee or tea: Not Just Coffee, Bitty & Beau's, Wooden Robot Coffee Bar, Boba Boba, Milk Cha Cha, SipCha
- If you're craving American: Trolley Barn, The Eagle, Tremont, Leroy Fox, Rhino Market & Deli, Salted Melon Market, Shake Shack, STIR
- If you're craving Asian: O-Ku, Bulgogi Box, Sushi Hana, Hawkers, Silverlake Ramen, Yunta
- If you're craving Italian/Mediterranean: Indaco, Blaze Pizza, CAVA, Ilios Crafted Greek, North Italia, Hellenic Greek Kitchen
- If you're craving Latin/Spanish: Sabor, Condado Tacos, Barcelona, Superica
- If you're craving vegetarian/vegan: Flower Child, Toastique, Mamaka Bowls, The Salty Donut, Salted Melon Market, The Common Market, Clean Eatz, Rhino Market
- If you need a sweet treat: Two Scoops Creamery, Jeni's Ice Cream, Morelia Gourmet Paletas, Tous le Jours, Tutti Gelato
- If you're craving a drink: Elsewhere, Canopy Cocktail, Bulldog Taproom, Pop the Top Craft Beer Shop, Hoppin', Barcelona Wine Bar
- If you're looking for somewhere with gluten-free options: Leroy Fox, O-Ku, Salted Melon Market, Emmy Squared Pizza, STIR, North Italia, Flower Child, The Common Market
see all south end bites and brews