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South End Shop Small Saturday

Holiday cheer around every corner in South End.


Here's the scoop. 

Shop Small Saturday has been a South End tradition for 12 years because shopping small also means supporting a big dream.

Shop Small Saturday will kick off on November 30 with open-air shopping markets alongside unique retail at Atherton and along Camden Road.

Keep the holiday spirit going and continue to shop local all season long. Big things happen when you shop small!


Tote Bag Design Competition

Design an original South End tote bag concept and your art could be featured on the official 2024 South End Tote Bag! The tote bag will be the prize for a completed Hero Card at November's Shop Small Saturday and will be given away at other South End events throughout the year.

learn more about the competition

Saturday, November 30


The Shop Small Hero Card 

The Shop Small Hero Card encourages you to spend money locally, with prizes in return. Here's how it works:

  • Step 1: Pick up a Shop Small Hero Card at one of the welcome tents at Shop Small Saturday.
  • Step 2: Shop 'til you drop at a vendor, a shop at Atherton, a shop on Camden Rd., or a shop at the Design Center. Collect a sticker for every $10 you spend. 
  • Step 3: Once your Hero Card is full, redeem your Hero Card for a South End Tote Bag at the welcome tent. 

see the participating south end businesses


Getting to South End

There are lots of ways to get to South End, learn how:

see the parking guide


Grab Some Grub

Hungry while at Shop Small Saturday? See what bites & brews are within walking distance of the markets:

see all south end bites and brews



There is holiday cheer around every corner of South End, learn more using the Holiday Guide.