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Holiday cheer is around every corner when you’re in South End! 


There is something for everyone to enjoy, from the smell of fresh donuts wafting through the air as you stroll the neighborhood, to seasonal menus at some of the best restaurants in the Queen City, to street festivals with hundreds of local vendors. Explore all that the neighborhood has to offer while you shop local, celebrate traditions, enjoy holiday décor, toast to a new year, and give back this season! 

Subscribe to the South End newsletter to stay up to date on everything happening in the neighborhood. 

Check out all the happenings in the neighborhood using the South End events calendar!


Big Things Happen When You Shop Small

Sparkle & Shine

  • Stop by Atherton Mill to experience the holiday magic of South End's holiday tree, lighting up the night sky every day between Thanksgiving and New Years! Take a walk through the historic building to see each shop's holiday décor. 
  • Art brightens South End year round, here's how to discover neighborhood art during the holiday season:

Toast the Season

Stay Cozy

Enjoy a beer, grab a bite to eat, and just hangout with friends next to the fire or on heated patios at some of South End's favorite spots. 

Stay toasty by the fire:

Warm up on a heated patio:

Give Back

  • Selenite Beauty is collecting canned food donations for Second Harvest through the end of December.
  • RE Salon and Med Spa is collecting lightly used coats through the month of December to benefit the Crisis Assistance Ministry. 
  • Inner Peaks is collecting blankets, sleeping bags, backpacks, duffle bags, socks, and sheets throughout the month of December, to benefit several local organizations. 
  • Every Friday, Kenna Kunijo salon donates all retail proceeds to their charity of the month. 
  • Drop off your old books at the Little Free Libraries, or pick up a new book to enjoy during the holiday season!

New Year's Eve

Celebrate the new year in style (we can't believe that 2021 is almost over, either)! Check out all the ways that South End is celebrating the beginning of a new year using the New Year's Eve Roundup. 

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