South End is a thriving, vibrant, and innovative place because of the small businesses that call this neighborhood home. From family-run restaurants to luxury fitness studios, learn about Latinx and Hispanic-Owned Businesses in South End:
Head to the La Capital MX at the Steelyard for upscale Mexican fare and high-end tequila selection in a refined setting, described as a desert chic aesthetic designed by a Mexican architect. La Capital is a family-run business, owned and operated by the Sánchez Family of the Norsan Restaurant Group.
This Miami-born Mexican ice cream and ice pop shop, owned by Norberto Muñoz, features handcrafted, gourmet, customizable paletas made with all-natural ingredients. Paletas are a Mexican frozen treat made from natural fruits, creamy ingredients like chocolate or nuts, or a milk base combined with water, yogurt or condensed milk plus unique flavorings and toppings that create fresh, unique flavor combinations.
Sabor is a local, family-owned restaurant chain found in South End on Camden Road. The casual spot offers Latin street food, with recipes straight from the Dominican Republic, Venezuela, El Salvador, Mexico, Columbia.
From the owners of Viva Chicken, this unique, upscale concept showcases a beautiful blend of Japanese and Peruvian fare known as Nikkei cuisine, which represents the flavors of Peru as well as its culinary influences from European colonizers, enslaved Africans, and Asian immigrants.
What started as a popular pop-up called Chilito is now El Toro Bruto, an authentic Mexican taco counter located inside Resident Culture South End. Chef Hector González-Mora is the owner/operator of El Toro Bruto, which features a menu of all day tacos, quesadillas and nachos that reflect traditional Mexican cuisine with an LA street food influence.
Tacos El Flacko is a second generation taqueria with traditional offerings, operating in a food truck located at the South End Auto Inspection at 2321 South Blvd. They are open for breakfast and dinner Monday through Friday.
Food truck owner/chef Ricky Ortiz brings the love for his homeland (Durango, Mexico) to life through the Mexican-style street food he serves on his popular food truck Tacos Rick-O. You’ll find mouthwatering, must-try birria tacos, traditional tacos, taco bowls, wings and more on the menu. Don’t walk, run to check out Tacos Rick-O, which is parked at Hoppin'.
Carmen Larreynaga is a pet-lover at her core, which is why she brought PetWants to Camden Road. PetWants offers small-batch pet food, accessories, treats, and more. South End's good boys can come to the store and sniff test their favorite all-natural treats, or you can catch the mobile PetWants truck every Saturday at the South End Farmer's Market.
Rumble Boxing in South End, owned by Gabriela & José Liz Moncion, offers a 10-round, 45-minute workout that is evenly divided between two styles of training. Half of the class is spent exploring the skills and drills of boxing, and the other half is spent on the transformative power of resistance training.