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Top Shopping Destinations in South End

Just in time for the holiday season, here’s your guide to South End’s top shopping districts.

Whether you’re looking for an outfit and accessories for the weekend, the perfect gift, home decor, beauty supplies or a special treat for your pup, South End’s top retail destinations always deliver. Discover the unique history and diverse offerings of some of the neighborhood’s most exciting retail rows.


For more than 100 years, Atherton has been an important part of South End’s evolution. Constructed in 1892, Atherton Cotton Mills set the stage for establishing Charlotte as a textile hub. The factory produced yarn goods for more than 40 years before it was taken over by J. Schoenith Company, a manufacturer of candy, baked goods and peanut products, until the early 1960s. It spurred development of other factories all around it, including the 1919 construction of the Parks-Cramer Company, maker of humidifying and air-conditioning equipment for the cotton-textile industry. In 1993, the Parks-Cramer building (the northern building in the current Atherton complex) was renovated to bring retail to South End. Nearly 40 years later and after a second major redevelopment project in 2019, the district is home to more than a dozen retail shops, eateries, and more.

read a short history of Atherton


This national retailer carries a curated mix of casual yet chic lifestyle products including women’s clothing, accessories, gifts and home decor.


Boem is a locally owned boutique, led by owner Megan Orrell, that specializes in casual bohemian chic women’s clothing, accessories and shoes.

Bookout Blooms 

Since 2015, small business owner and Charlotte area native Ashley Bookout has been selling fresh-cut flowers and custom flower designs to the Charlotte market. She’s created flowers for hundreds of weddings and special events and also offers floral classes and flower deliveries. Exceptional Terrariums also operates out of the space, featuring hand-built terrariums, succulents and bromeliads.


Bonobos specializes in providing men’s clothing that is the perfect fit with everything from jeans, slacks and shirts to suits and blazers.

Free People

This specialty women’s clothing chain features bohemian fashion from vintage designs to today’s most popular trends.

Las Olas

Las Olas is a boutique-style shop with men’s and women’s swimwear and clothing that’s always sustainably sourced and comfortable.


This popular multinational athletic apparel store carries all the high-quality clothes you’ll need for any sweaty pursuit.


Simple, effortless and comfortable is the name of the game at Madewell, a national clothing retailer that carries a collection of everyday essentials like jeans, jackets, bags and more.

Savory Spice Shop

This locally owned spice shop franchise is led by a team of spice specialists who can guide you in curating the perfect gift set or spice varieties for your kitchen.


Find top-of-the-line beauty products at Sephora, a French multinational retailer carrying cosmetics, skincare, perfumes, nail polish, lotions, haircare and more.

Society Social

Society Social is a locally owned home goods store with a carefully curated selection of furniture, home decor, accessories and gifts from around the world.


Tecovas is your go-to shop for high-quality Western-style apparel like cowboy boots, hats, leather accessories and denim products.

The Cocktailery

Founded by Tamu Curtis, this locally owned shop specializes in cocktail supplies, barware and beverage lifestyle accessories. The Cocktailery also offers in-person and virtual cocktail classes and team-building experiences.

The Golden Carrot

Originally opened in 2015 in Hoboken, New Jersey, The Golden Carrot started its second life in Charlotte in November 2019, when owner Nicole Corriher, her husband and two kids moved to Charlotte. Corriher is a curator of fine jewelry with a delicate and unique aesthetic, all handmade by independent designers. 


This Chapel Hill-based boutique expanded to South End in 2019, showcasing high-end women’s designer clothing, premium denim, footwear and accessories.

Vin Master Wine Shop

Find the perfect bottle of wine and bar accessories at Vin Master, a locally owned boutique wine bar and shop featuring wines from all over the world.

Warby Parker

This popular American retailer started as an online store selling prescription glasses. Warby Parker now has over 150 retail stores in the U.S. that offer high-quality prescription eyeglasses, sunglasses and contacts at an affordable price. The store also offers eye exams and accepts vision insurance from most major providers.

West Elm

West Elm is a national furniture chain offering the most stylish, modern furniture, home decor accessories and kitchen items.

Bonus: Discover local farmers, artisans and vendors at the South End Farmers Market at Atherton every Saturday from 8 a.m. to 1 p.m. on the Rail Trail.

Camden Road

From factories to art galleries, Camden Road has been home to key businesses that have helped transform South End into what it is today. Running parallel to the Rail Trail and the LYNX Blue Line light rail, Camden Road is one South End’s main streets and serves as a connector between various dining, retail and entertainment destinations in the neighborhood. 

704 Shop

This Charlotte-based lifestyle and apparel brand was created by three former UNC Charlotte college roommates Scott Wooten, Jerry Shephard and Christopher Moxley, all of which were born and raised in the Charlotte area. The products celebrate Charlotte and pride in the 704 area code. 704 Shop is the only retailer licensed to sell products featuring the official Charlotte crown.


Walk on the clouds with footwear from Allbirds, an American national retailer specializing in the most comfortable shoes, flats and accessories using natural materials.

Girl Tribe

Founded by entrepreneurs Carrie Barker and Sarah Baucom, Girl Tribe is a curated women’s clothing store specializing in feminine graphic tees, tanks and accessories created by female business owners. Girl Tribe is all about empowered women empowering other women. 

Pet Wants Charlotte: The Urban Feed Store

This local franchise of national pet food retailer Pet Wants produces fresh, slow-cooked, small-batch, all-natural pet food that you can pick up at the store or have delivered to your home.

Selenite Beauty

Entrepreneur Tiffany Parrish founded Selenite after discovering the amount of toxins in the environment and in products many use on a daily basis. At Selenite Beauty, all cosmetic, skincare and wellness products go through an extensive approval process to ensure they’re clean and effective, helping customers discover the most beautiful and confident version of themselves. The shop also has an in-house spa.

Bonus: For 10 years, Shop Small Saturdays have showcased South End’s small businesses and local area vendors with a series of pop-up street markets and specials at local shops. This year’s events return Nov. 26, Dec. 3 and Dec. 10. Shop local this holiday season. Big things happen when you shop small! 

Design Center of the Carolinas

The Design Center of the Carolinas is a 4.5-acre retail and dining destination located in the buildings that were once occupied by the Nebel Knitting Mill, a high-quality, luxury hosiery factory. The former industrial mill was constructed in 1927, expanded in 1929 and restored between 2016-2018. Easily accessible from the LYNX Blue Line light rail, look for the iconic Design Center water tower to start your shopping adventure. 

Bitty & Beau’s Coffee

Amazing coffee, exceptional customer service and advocacy for people with special needs is served up at Bitty & Beau’s Coffee, a local coffee shop that provides employment opportunities for people with intellectual and developmental disabilities. In addition to coffee, the shop carries apparel, drinkware, accessories, gifts, products for kids and pets, and more.

Fit Atelier

Founded by sisters Brit Turner and Melanie Morton, Fit Atelier is a high-end fitness retail shop meets fitness studio, featuring modern, stylish activewear and a unique lineup of innovative group fitness classes.

Interior Define

This interior design studio creates and curates custom designs and products that bring your style and aesthetic to life in your home.


Founded by Davidson College grad Lily Sandford, nicknamed Lilbelle by her mom, LilBelle is a women’s boutique showcasing the latest fashion trends. The vibrant and fun boutique is a dream come to life for Lily, who grew up watching her mom operate a boutique.

Marine Layer

This casual yet high-end retail shop features incredibly soft and sustainable men’s and women’s clothing with an outdoorsy vibe.

OMJ Clothing

OMJ Clothing is a local Southern-style menswear boutique featuring everything from casual essentials to custom clothing and formal wear.

Paddywax Candle Bar

Design your own candle at a DIY Custom Candle Pouring class at Paddywax Candle Shop. The shop also offers at-home kits, candle subscriptions, virtual classes and custom small batches of candles for special occasions.

Parachute Home

This California-grown retailer produces high-quality premium yet attainable bedding, bath essentials and home decor to bring an elevated sense of comfort to your home.

Petit Philippe

Owned by local husband-wife duo Mark Meissner and Casey Hickey, Petit Philippe is a wine shop and tasting room featuring a curated selection of Western Europe and West Coast wines by the bottle or the case.


The sister store of the popular women’s retailer Altar'd State, Vow’d is a wedding dress boutique offering designer wedding dresses at affordable prices.

Bonus: Named to honor the former site of the Nebel Knitting Mill, Nebel’s Alley Night Market features local vendors, entertainment and tastings in an open-air market under the lights and the Design Center water tower the third Thursday of the month from April to November. 

Shops at The Winnifred

In 2020, construction of the Centro RailYard apartment complex was completed, featuring 91 studio, one- and two-bedroom apartments as well as more than 12,000 square feet of ground floor retail space. In 2021, the development was acquired by real estate investment company Collett Capital and rebranded as The Winnifred, and the micro retail spaces were renamed the Shops at The Winnifred, serving as small business incubators.

see 3 black owned businesses to support at the winnifred

BW Sweets

Owner/operator Frankie White didn’t originally plan to open a bakery, but after his 8-year-old son passed away from cancer in 2011, he started baking as a therapeutic hobby that led to the launch of BW Sweets Bakery, named in honor of his son Bradley White. Featured on Food Network, the bakery features a daily dessert bar with grab-and-go sweets, as well as prepared and made-to-order cakes. 

Derby City Skates 

As one of the largest suppliers of skates and skate accessories in the Southeast, Derby City Skates is the go-to shop for everyday roller skates, derby skates, speed skates, longboards and more.

eBike Central 

If you’ve been dreaming of getting an electric bike, stop in for a test ride at eBike Central, the region’s leading dealer of premium e-bikes for off-road, compact, cargo and commuting. 

Five13 Studio 

Founded by entrepreneur Jekia Benson, this locally owned women’s boutique offers wardrobe consultations, personalized boutique appointments, and shopping online and in-store.

Glory Days Apparel 

JD Harris launched Glory Days Apparel in 2016 with the goal of creating distinct streetwear and accessories that show city pride and evoke nostalgia. The brick-and-mortar store opened in 2020.

Jack & Georgia 

This trendy women’s clothing and accessories boutique moved from Kings Mountain to Charlotte in early 2022 and was acquired by local entrepreneur Anna Parrish. 

The Brown Sugar Collab

The Brown Sugar Collab is a shopping collective featuring a curated selection of home, bath & body, hair and skincare products that are handmade or developed by women of color. 

see 5 reasons to love the brown sugar collab

Bonus: Shop from local vendors, enjoy music and grab a bite to eat at Bop Around the Block, a neighborhood block party hosted by The Brown Sugar Collab and Five13 Studio across from the Shops at The Winnifred on the first Saturday of the month.

There's holiday cheer around every corner in South End, learn more using the Holiday Guide.

See which of these businesses are Black-owned, Latinx or Hispanic-owned, woman-owned, and AAPI-owned.

Find the perfect gift using the Gift Guide for Him or the Gift Guide for Her.

Where’s your favorite spot to shop in South End? Share your favorite finds with us on social media by tagging @SouthEndCLT and using the hashtag #SouthEndCLT. And don't forget to check the South End Calendar for a full list of neighborhood happenings.