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Shop Small Saturdays

Holiday around every corner in South End.


Here's the scoop. 

Shop Small Saturdays has been a South End tradition for 10 years because shopping small also means supporting a big dream. Local vendors come out for three consecutive Saturdays during the holiday season to create a unique, open-air shopping experience at different locations throughout the neighborhood. After all, big things happen when you shop small!

Saturday, November 26

  • Atherton Mill: 8a – 3p at the South End Farmer's Market, with 40+ local vendors
  • Camden Road: 10a-5pCamden Road street festival from Atherton Mill to the Park Ave., with 80+ local vendors
  • Winnifred Street: 10a-5p, street festival at The Winnifred, with 40+ local vendors

Saturday, December 3

Saturday, December 10


Applications for Pop-Up Markets

There are three ways to be involved in South End shopping markets in 2022.


The Shop Small Hero Card 

The Shop Small Hero Card encourages you to spend your money locally, with prizes in return. 480 Shop Small Hero Cards were redeemed in 2021! Here's how it worked:

  • Step 1: Pick up a Shop Small Hero Card at the welcome tents at each Shop Small Saturday event, or from participating South End businesses.
  • Step 2: Make a purchase of at least $10 at participating businesses to get a sticker. The goal is to collect 5 stickers. See which businesses participated in 2021.
  • Step 3: Once you have 5 stickers, turn in your card at one of the designated drop-off spots.