South End Shop Small Saturdays

Holiday cheer around every corner in South End.

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Here's the scoop. 

Shop Small Saturdays has been a South End tradition for 10 years because shopping small also means supporting a big dream.

Shop Small Saturdays will kick off on November 26 with open-air shopping markets alongside unique retail at Atherton, along Camden Road, and at the Shops at The Winnifred.

Shop Small Saturdays will continue in December, and you can earn your South End street cred by shopping local all season long and redeeming your Shop Small Hero Card for neighborhood merch. Big things happen when you shop small!

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The Shop Small Hero Card 

The Shop Small Hero Card encourages you to spend money locally, with prizes in return. Here's how it works:

• Step 1: Pick up a Shop Small Hero Card at the welcome tents at each Shop Small Saturdays event, or from a participating South End business.
• Step 2: Make a purchase of at least $10 at 5 different participating businesses to get a sticker. See which businesses are participating.
• Step 3: Once you have 5 stickers, turn in your card and receive an exclusive South End tote bag at Trolley Barn at Atherton, The Invigory near Camden Road, and Boba Baba Cafe at The Winnifred.

The Shop Small Hero Card is valid from Thanksgiving through Christmas. 

learn about the shop small hero card

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Getting to South End

There are lots of ways to get to South End, learn how:

• Travel by light rail. The LYNX Blue Line goes through South End, stop at Bland St. Station to be closest to The Winnifred or stop at East/West Blvd. Station to be closest to Camden Road and Atherton Mill.
• Travel by bike. Rent a JoyRides e-assist bike and travel by Rail Trail.
• Travel by car. Atherton has limited free parking for customers. Street parking will be limited. Pay to park at the 100 W Worthington, Design Center, or 1616 Camden garages close to Camden Road, or the RailYard garage at The Winnifred.

see the parking guide

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Grab Some Grub

Hungry while at Shop Small Saturdays? See what bites & brews are within walking distance of the markets:

• If you're craving coffee or tea: Not Just Coffee, Bitty & Beau's, Wooden Robot Coffee Bar, Wild Roots Cafe, Boba Boba
• If you're craving American: Trolley Barn, VANA, The Eagle, Tremont, Leroy Fox, Blacow Burger, Rhino Market & Deli, Salted Melon Market, Shake Shack, STIR, Summerbird
• If you're craving Asian: O-Ku, Bulgogi Box, Blacow Burger, Hawkers, Futo Buta Ramen, Silverlake Ramen, Yunta
• If you're craving Italian/Mediterranean: Indaco, Blaze Pizza, CAVA, Ilios Crafted Greek, North Italia
• If you're craving Latin/Spanish: Sabor, Condado Tacos, Barcelona, Superica, Tacos Rick-O
• If you're craving vegetarian/vegan: Living Kitchen, Flower Child
• If you need a sweet treat: Two Scoops Creamery, Jeni's Ice Cream, Pepperbox Doughnuts, BW Sweets, Morelia Gourmet Paletas, Urban Sweets Co.
• If you're craving a drink: Elsewhere, Canopy Cocktail, Bulldog Taproom, Pop the Top Craft Beer Shop, Hoppin', Barcelona Wine Bar

see all south end bites and brews

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Applications for Pop-Up Markets

Shop Small Saturdays vendor spots are filling up! There are currently no spots available at the South End Farmers Market, or the Camden Road street festival. Applications for Shop Small Saturdays at The Winnifred are open, coordinated by DeAnna Allen of Brown Sugar Collab and Jekia Benson of Five13 Studio. Learn about vending opportunities at Shop Small Saturdays at The Winnifred.