Holiday Cheer Was Around Every Corner in South End at Shop Small Saturdays Presented by Fifth Third Bank!
Big things happen when you shop small.
Here's the scoop.

Shop Small Saturdays has become a South End tradition because shopping small also means supporting a big dream. Local vendors came out every Saturday during the 2021 holiday season to create a unique, open-air shopping experience at different locations throughout the neighborhood, including Atherton Mill, Shops at the Winnifred, and the Design Center. Stay tuned for details on Shop Small Saturdays during the 2022 holiday season!
Saturday, November 27
- Holidays at the South End Farmer's Market: 8a – 3p at Atherton Mill
- Shop Small Saturday Market: 11a-4p, Camden Road street festival from Atherton Mill to the Design Center with 80+ small businesses
Saturday, December 4
- Holidays at the South End Farmer's Market: 8a – 1p at Atherton Mill
- Shop Small Saturday Market: 11a-4p, 30+ vendors lining the alleys of the Design Center
Saturday, December 11
- Holidays at the South End Farmer's Market: 8a – 1p at Atherton Mill
- Winter Wonderland on Winnifred: 11a – 4p at Shops at the Winnifred
Saturday, December 18
- Holidays at the South End Farmer's Market: 8a – 1p at Atherton Mill
- Winter Wonderland on Winnifred: 11a-4p at Shops at the Winnifred
- Nebel’s Alley Night Market: 2-8p at the Design Center
Applications for Pop-Up Markets
There are two ways to be involved in South End shopping markets in 2022. Contact Samantha DeRosa with Farmers Market Management Services at samantha@fmmscarolinas.com if you are interested in popping up at the South End Market. Second, you can join the Esther + Elsa vendor mailing list to get a notification for future market opportunities at Nebel's Alley Night Market or Front Porch Sundays.
The Shop Small Hero Card
The Shop Small Hero Card encourages you to spend your money locally, with prizes in return. 480 Shop Small Hero Cards were redeemed in 2021! Here's how it worked:
- Step 1: Pick up a Shop Small Hero Card at the welcome tents at each Shop Small Saturday event, or from participating South End businesses.
- Step 2: Make a purchase of at least $10 at participating businesses to get a sticker. The goal is to collect 5 stickers.
- Step 3: Once you have 5 stickers, turn in your card at Trolley Barn at Atherton Mill, Vow'd at the Design Center, Boba Boba at the Shops at the Winnifred, or Fifth Third Bank at 1800 Camden to receive a one-of-a-kind South End shopping tote bag!
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