South End Retail Therapy
Celebrate Small Business Saturdays in South End Nov. 28 to Dec. 31. From pop-up markets to alluring retail storefronts, support local this holiday season. Big things happen when you shop small!
If South End isn’t one of the first neighborhoods you think of for shopping in Charlotte, we invite you to come experience the transformation of our neighborhood’s ever-growing retail scene!
Adventure through former textile mills turned shops, like Atherton Mill and the Design Center, and you’ll find everything from furniture to fashion to food. And just a short walk away, you’ll discover local boutiques featuring homegrown gifts and Charlotte-centric accessories that you can’t get anywhere else. Uncover more with every turn in this creative district full of small business owners and entrepreneurs: custom clothiers, art galleries/studios, specialty food and bottle shops, stationary stores, gift shops, pet boutiques and more.
Plus, almost every weekend throughout the year, pop-up shops and farmers markets line the streets to showcase even more local makers. Psst: in case you aren’t in on the secret, we’re also home to over a dozen local furniture stores, design studios and showrooms, making us the go-to furniture and design district in the city.
No matter what’s on your shopping list, you’ll find what you’re looking for (plus more) in South End. Here’s a guide (by mood) to help you get started.
Don’t forget: Small Business Saturdays kick off on Nov. 28! Shop small and support local every Saturday through Dec. 31 at South End’s Holiday Pop-up Markets and retail storefronts. Be sure to grab a Small Business Hero Card to earn free South End swag while you shop. Big things happen when you shop small! When you support small businesses, you’re directly investing in local entrepreneurs and artisans and helping your community thrive. And now, more than ever, supporting small businesses is crucial. Join us in sustaining and promoting our vibrant community by supporting local this holiday season.
For the Charlotte-Obsessed
Founded by native Charlotteans, friends and former UNC Charlotte roommates Scott Wooten, Jerri Shephard and Christopher Moxley, 704 Shop brings the community together through a shared passion for our city. Show your Queen City pride with Charlotte-, 704- and crown-branded apparel and merchandise such as T-shirts, hats, hoodies, socks and more.
Making and curating fun jewelry, accessories and clothing started as a hobby for Britt Gooding. Then in 2015, she launched a mobile shop in a vintage “glamper” to sell her products, and in 2020 she opened her flagship storefront in South End. Head to her shop at the Centro Railyard to find CLT-themed products like shirts, pullovers, onesies, mugs and more as well as a wide selection of other clothes, shoes, accessories and gifts.
Girl Tribe Co.
Girl Tribe is all about women empowering women. Owners Sarah Baucom and Carrie Barker launched Girl Tribe as a graphic tee company that evolved into pop-up shopping events showcasing women-owned businesses. Their flagship shop in South End features their graphic tees (many Charlotte- and Queen City-themed), clothing, accessories, shoes, jewelry and additional collections from collaborations with other women-run brands. Be sure to check out the Girl Tribe Pop Up Loft on the second floor, a mini version of the brand’s popular pop-up shopping events. The additional retail space features top fashion finds from rotating women-owned vendors.
Glory Days Apparel
Themed around nostalgic moments, hence the name, this local shop, owned by JD Harris, creates unique and distinct clothing and accessories that show city pride. Products feature CLT, Charlotte, Queen City and Charlotte sports teams designs.
For the Budget Boutiquers
Adair Style Studio
A contemporary boutique with spots in South End and Concord, Adair Style Studio is the dream come to life of owner Sydney Cook. The shop carries clothing (for all sizes), accessories, gifts and home decor accents.
With a glamorous yet affordable inventory of clothing and accessories, Five13 Studio provides various shopping experiences including in-store shopping, an online store, wardrobe consultations and personalized boutique appointments.
With new arrivals almost daily, owner Kimberly Guinn curates a diverse inventory of styles, offering something fashion-forward and affordable for every woman.
You Got Swank Boutique
YGS features vibrant fashion finds and accessories that help inspire customers to create their own personal style. Sister concept Decor Neue, which specializes in wall canvases, accent furniture and home decor, is located inside the shop.
For the High-Fashion Trendsetters
This mens-focused boutique shop has street style brands from all over. 128 Park Avenue offers a unique shopping experience with brands that you can't find anywhere else in South End.
This local boho chic boutique was founded in 2008 by owner and fashion buyer Megan Orrell. Now with two locations and an e-commerce store, Boem continues to offer attainable, on-trend clothing, accessories and shoes.
Local, high-end athletic wear meets curated fitness programs at Fit Atelier. Founded by Brit Morton Turner and Melanie Morton, this homegrown boutique brings chic activewear to fitness-minded women in Charlotte.
Ole Mason Jar
Offering casual to custom menswear, Ole Mason Jar is a Charlotte-born and Southern-bred men’s boutique founded in 2013. All OMJ’s clothes are made with high-quality fabrics and are tailored for a custom fit.
Uniquities boutique opened in Chapel Hill nearly 30 years ago and opened this shop, its fifth location, at Atherton Mill in 2019. This carefully curated, high-end women’s boutique features fashion-forward clothing, shoes, accessories and jewelry, and unforgettable customer service.
For the Pet Parents
Canine Café Charlotte
For more than 20 years, this local pet store has been supplying all-natural pet products, healthy snacks and food, and custom cakes at the on-site doggie bakery.
Pet Wants Charlotte: The Urban Feed Store
Specializing in fresh, natural and healthy pet food, Pet Wants slow cooks small batches of dog and cat food (and chicken feed) every month. Stop by the store to find the perfect recipe for your pet as well as healthy, handcrafted dog and cat treats.
For the Foodies
South End Farmers Market at Atherton Mill
Local farms and artisans are showcased every Saturday morning at this South End farmers market on the Rail Trail off Tremont Avenue, in the heart of Atherton Mill. Find fresh produce, meat, seafood, jams, cheese, flowers, gifts, and household goods from a rotating list of local vendors.
A country store in an urban setting, Lincoln’s Haberdashery is an artisanal market and specialty grocery shop featuring breakfast, lunch and snack options locally sourced and made from scratch as well as local gifts and creations.
Savory Spice Shop
This gourmet spice shop carries an assortment of fan-favorite spices (you can’t go wrong with Mt. Elbert’s Seasoning), sauces, extracts, dips, dressings, soups and more. Plus, custom gift sets and Queen City-themed spice blends are great gifts for the cooks in your life. Knowledgeable staff can help you plan your special meal or pick the perfect gift.
Twenty Degrees Chocolates
Located in the Design Center, Twenty Degrees is a local Parisian-themed chocolate boutique that handcrafts small batches of bonbons, chocolate bars and confections with premium ingredients inspired by Europe, African and South Pacific cuisines. Their confections are gorgeous, and if you’re just looking for a special snack, you can purchase chocolates by the piece, too.
For the Beer Buffs
Craft Tasting Room and Growler Shop
Choose from a diverse selection of bottled craft beer or fill up a growler with one of the local or regional craft beers on tap to create the perfect beer gift package. While shopping, sit down for a while to enjoy a pint and a small plate from the specially curated menu from husband-wife team Alyson and Dan Davis.
Pop the Top Craft Beer Shop
Committed to providing high-quality beers, wine, cider and kombucha mostly from North Carolina and South Carolina, this beer shop features indoor seating and a dog-friendly patio ideal for a quick break from shopping.
The Common Market
Experience beer shop meets deli meets modern-day convenience store at The Common Market. With a focus on local brews and up-and-coming breweries across the country, you’ll find an eclectic mix of grab-and-go cans and bottles.
For the HGTV Bingewatchers
aModernary Furniture Designs
This local interior design and furniture store features some of Charlotte’s most modern, functional and forward-thinking furniture and home decor. Work with the interior design team for custom assistance or peruse what’s available in the showroom.
LaDonna Antiques and Interiors
Sharing a space with Kauffman & Co and Design in the City, this furniture and home decor store specializes in updating antique pieces, turning them into one-of-a-kind treasures.
South End Exchange
This high-end furniture consignment shop carries a huge selection of quality-made couches, chairs, tables, Turkish rugs and other home decor.
The Cactus Club
The mobile green plant bus also has a storefront in South End. Stop by to explore a diverse selection of cacti and plants and find the perfect greenery to accent your home decor or as a unique gift.
For the Art Aficionados
Alchemy at C3 Lab
This innovative concept is a restaurant, art gallery, and event space, partnered with the next door hub of maker studios and coworking space, C3 Lab. Head to Gallery C3 to explore the current exhibition from local and regional artists. Then grab a bite to eat at The Restaurant at Alchemy, a plant-forward dining experience where the meals and cocktails are also works of art.
Elder Gallery of Contemporary Art
This contemporary art gallery showcases modern artwork with an emphasis on fine glass art, sculpture and painting. Spend time appreciating the stories the inspiring artwork tells, and purchase a piece to add to your personal collection.
Hidell Brooks Gallery
Featuring rotating exhibits of contemporary artwork by established and promising artists, Hidell Brooks showcases diverse styles and price ranges and assists experienced and beginner collectors in acquiring art.
This contemporary art consultancy-gallery was born from a partnership between artist/gallerist Christie Taylor and artist advocate Dot Hodges with a focus on promoting the original works of regional artists. Opened in 1980, it is the longest-running gallery in the city. Now owned and operated by Lauren Harkey, Hodges Taylor recently relocated to the RailYard, where it features rotating exhibits and offers consulting services for both corporate and individual collectors.
SouthEnd Arts is an art and education nonprofit that helps lift up artists through art exhibitions and social justice and racial equity initiatives. Local art is available for purchase at temporary on-site exhibitions or the virtual art gallery.
These inspiring local shops are just a sampling of the robust retail offerings in South End. Explore our comprehensive list of South End Shopping locales, and download a map (November 2020 update coming soon!) of South End retail and restaurants to discover even more. Share your favorite finds on social media using #southend and #southendclt.