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South End Retail Therapy

Big things happen when you shop small.

From creative local markets to popular national retailers and everything in between, shopping in South End is a new adventure every time.

Explore former textile mills turned shops, like Atherton Mill and the Design Center, or Charlotte's first micro-retailers at the Shops at the Winnifred, and you’ll find everything from furniture to fashion to food. And just a short walk away, you’ll discover local boutiques featuring homegrown gifts that you can’t get anywhere else. Here's a guide to South End's shopping scene.

Big things happen when you shop small! When you support small businesses, you’re directly investing in local entrepreneurs and artisans and helping your community thrive. And now, more than ever, supporting small businesses is crucial. Join us in sustaining and promoting our vibrant community.


For the Charlotte-Obsessed

704 Shop

Founded by native Charlotteans, friends and former UNC Charlotte roommates Scott Wooten, Jerri Shephard, and Christopher Moxley, 704 Shop brings the community together through a shared passion for our city. Show your Queen City pride with Charlotte, 704, and crown-branded apparel and merchandise such as t-shirts, hats, hoodies, socks and more.

Girl Tribe Co.

Girl Tribe Co. is all about women empowering women. Owners Sarah Baucom and Carrie Barker launched Girl Tribe Co. as a graphic tee company that evolved into pop-up shopping events showcasing women-owned businesses. Their flagship shop in South End features their graphic tees, clothing, accessories, shoes, jewelry and additional collections from collaborations with other women-run brands.

Glory Days Apparel

Themed around nostalgic moments, Glory Days Apparel offers t-shirts, hats, accessories, and more in retro styles showing Charlotte pride. Owner JD Harris started the business as a pop-up, eventually leaving his desk job to pursue his dream in fashion!

For the Fashion Trendsetters

128 Park Ave.

128 Park Avenue is a men's focused boutique offering a unique shopping experience with brands that you can't find anywhere else in South End.

Boem

This local boho chic boutique was founded in 2008 by owner and fashion buyer Megan Orrell. Now at Atherton Mill, Boem continues to offer attainable, on-trend clothing, accessories, and shoes.

Fit Atelier

Local, high-end athletic wear meets curated fitness programs at Fit Atelier in the Design Center. Founded by Brit Morton Turner and Melanie Morton, this homegrown boutique brings chic activewear to women in Charlotte. Don't forget to check out the growing list of fitness classes held in their studio!

OMJ Clothing

Offering casual to custom menswear, OMJ Clothing is a Charlotte-born men’s boutique founded in 2013. All of OMJ’s clothes are made with high-quality fabrics and are tailored for a custom fit. 

Uniquities

Uniquities boutique opened in Chapel Hill nearly 30 years ago and opened their fifth location at Atherton Mill in 2019. This carefully curated, high-end women’s boutique features fashion-forward clothing, shoes, accessories and jewelry, and unforgettable customer service.

Five13 Studio

With a glamorous yet affordable inventory of clothing and accessories, Five13 Studio provides various shopping experiences including in-store shopping, an online store, wardrobe consultations and personalized boutique appointments.

Charlotte Collective

Charlotte Collective proudly showcases a variety of products ranging from clothing to candles, all made by local, woman-owned businesses. The shop is built on the foundation of deepening and strengthening the Charlotte community.

For the Beauty Gurus

The Brown Sugar Collab

The Brown Sugar Collab opened at the Shops at the Winnifred in 2020, with nearly all products found in the bath and body shop being made by businesses owned by women of color.

Selenite Beauty

Find clean, all-natural beauty and wellness products at Selenite Beauty. Dedicated to transparency, Selenite aims to guide their guests towards a less toxic lifestyle. 

For the Pet Parents

Canine Café

For more than 20 years, this local pet store has been supplying all-natural pet products, healthy snacks and food, and custom cakes at the on-site doggie bakery.

Pet Wants Charlotte: The Urban Feed Store

Specializing in fresh, natural and healthy pet food, Pet Wants slow cooks small batches of dog and cat food (and chicken feed) every month. Stop by the store to find the perfect recipe for your pet as well as healthy, handcrafted dog and cat treats.

For the Foodies

South End Farmers Market at Atherton Mill

Local farms and artisans are showcased every Saturday morning at this South End Market just off the Rail Trail at Atherton Mill. Find fresh produce, meat, seafood, jams, cheese, flowers, gifts, and household goods from a rotating list of local vendors.

Lincoln’s Haberdashery

A country store in an urban setting, Lincoln’s Haberdashery is an artisanal market and specialty grocery shop featuring breakfast, lunch and snack options locally sourced and made from scratch as well as local gifts and creations.

Savory Spice Shop

This gourmet spice shop carries an assortment of fan-favorite spices (you can’t go wrong with Mt. Elbert’s Seasoning), sauces, extracts, dips, dressings, soups and more. Plus, custom gift sets and Queen City-themed spice blends are great gifts for the cooks in your life.

Twenty Degrees Chocolates

Located in the Design Center, Twenty Degrees is a local Parisian-themed chocolate boutique that handcrafts small batches of bonbons, chocolate bars and confections with premium ingredients inspired by Europe, African and South Pacific cuisines. Their confections are gorgeous, and if you’re just looking for a special snack, you can purchase chocolates by the piece, too. 

For the Beer Buffs

Craft Tasting Room and Growler Shop

Choose from a diverse selection of bottled craft beer or fill up a growler with one of the local or regional craft beers on tap to create the perfect beer gift package. While shopping, sit down for a while to enjoy a pint and a small plate from the specially curated menu from husband-wife team Alyson and Dan Davis.

Pop the Top Craft Beer Shop

Committed to providing high-quality beers, wine, cider, and kombucha mostly from North Carolina and South Carolina, this beer shop features indoor seating and a dog-friendly patio ideal for a quick break from shopping. 

The Common Market

Experience beer shop meets deli meets modern-day convenience store at The Common Market. With a focus on local brews and up-and-coming breweries across the country, you’ll find an eclectic mix of grab-and-go cans and bottles. 

For the HGTV Bingewatchers 

South End Exchange

This high-end furniture consignment shop carries a huge selection of quality-made couches, chairs, tables, Turkish rugs and other home décor.

The Cactus Club

The mobile green plant bus also has a storefront in South End. Stop by to explore a diverse selection of cacti and plants and find the perfect greenery to accent your home décor or as a unique gift.


In addition the diverse brick-and-mortar retailers in the neighborhood, dozens of pop-up vendors fill the neighborhood at Bop Around the Block, Camden Commons, Front Porch Sundays, Nebel's Alley Night Market, and Shop Small Saturdays. Learn more about each event

Support woman-owned and Black-owned businesses in South End. 

Learn more about all of the retail in South End. 

Learn how to support local businesses without breaking the bank.
 



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