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How to Shop Small on Saturday, December 11th

Holiday cheer is around every corner in South End, and you can experience the magic at Shop Small Saturdays! Help celebrate the season at the Winter Wonderland on Winnifred on December 11th, presented by Fifth Third Bank. The Winter Wonderland is the third of four weekend holiday celebrations as part of Shop Small Saturdays. There is something for everyone, from skateboards at the Winnifred micro-retailers to original artwork from pop-up vendors at the Winter Wonderland market. Here is how to make the most of the event and how to explore the neighborhood!


  • What should I expect at Shop Small Saturday on December 11th?
    • Expect dozens of vendors lining Winnifred Street, across from the micro-retailers at the Shops at the Winnifred from 11 am-4 pm.
  • How do I get there?
    • There are lots of ways to get around South End, including by light rail or bus! Check out the light rail schedule here; take the Blue Line to Bland Street Station (5 min walk from the Winter Wonderland on Winnifred). You can also take the bus. Purchase tickets at the station before your ride, or plan ahead by downloading the CATS Mobile App.
    • Uber and Lyft are also good options.
    • Hop on a Joy Rides e-bike to cruise the neighborhood!
    • There is street parking in the surrounding neighborhood if you want to drive. Additionally, the RailYard has a paid parking lot at 1414 S Tryon. Check out the South End Parking Map for more neighborhood parking options.

Other Ways to Shop the Neighborhood

Winnifred Street is home to the micro-retailers at the Shops at the Winnifred. Check out the latest trends at women’s fashion boutiques Five13 Studio and Jack & Georgia, and grab all of your bath and body needs at The Brown Sugar Collab. Find the best Queen City swag at Glory Days Apparel, handmade leather goods at OLPR Leather Goods, and gifts for the plant parents at The Cactus Club. The urban adventurer will love E-Bike Central, and the skaters in your life will love the funky fresh finds at Derby City Skates.

Explore Neighborhood Art

Walk into the RailYard to see the butterfly mural, or go inside Glory Days for Darion Fleming's take on the iconic Charlotte brand. Check out the Luke Kuechly Tribute mural outside of the Brickyard across the street, or walk down the street to find South End's first hotel, Holiday Inn Express, and the Wish You Were Here postcard mural. Head to Lincoln Street, just a few block away, and find the South End Community Mural, the Stronger Together mural, the Franklin Kearnes mural, and the Edison Mural!

Explore South End's Bites & Brews:

Kick Start the Day

Start the day with coffee and breakfast options from Rhino Market and Deli inside the Railyard at Winnifred (we recommend the breakfast burrito!), or treat yourself to coffee, tea, or hot chocolate from Not Just Coffee at the South End Farmer's Market before heading to the Winter Wonderland on Winnifred. Just a few blocks away from the Wonderland is Lincoln's Haberdashery, where you can grab hot drinks, lunch, or fresh pastries!

Lunch, Dinner, & Snack Time

South End is home to some of the best food in Charlotte. Rhino Market & Deli, inside the Railyard at Winnifred, is the perfect lunch spot with sandwiches, soups, and salads. North Italia, also in the Railyard, is sure to please everyone with their Italian classics and handmade pasta, or walk across the street to the Tacos Rick-O food truck parked at Hoppin'. Head to nearby Seoul Food Meat Co., where Korean and Southern BBQ meet, or to Let's Meat for a hands-on Korean BBQ experience. Grab a cheese board or small plate from Craft, or head to Lincoln Street Kitchen + Cocktail for a chef-driven American menu. 

Something Sweet

Stop at BW Sweets on Winnifred for their delicious treats, which have been featured on the Food Network! Boba Baba Bubble Tea shop offers mochi donuts and cream puffs, or enjoy an authentic paleta from Morelia. Check out neighboring Golden Cow Creamery for freshly churned ice cream, or walk a few blocks for baklava at Ilios Crafted Greek. 

Beer, Wine, & Cocktails, oh my!

Check out STIR for an upscale cocktail and dining experience, or head to Hoppin' across the street to try their self-pour beer stations. Experience South End's brewery scene at Wooden Robot Brewery, and just a block away from Winter Wonderland you'll find Gin Mill, Brickyard, and Slate, perfect for those looking to dance the night away. Relax with a flight of beer or a glass of wine from Craft Tasting Room, or try the cocktails from award winning mixologist Amanda Britton at Lincoln Street Kitchen + Cocktail. Don't forget to check out the amazing skyline views on the roof of Lincoln Street while you're there!

Thank you to presenting sponsor, Fifth Third Bank